Although a Geofilter has been put in place to redirect users to their separate local sites, the basic design for the main SquareEnix homepages stays the same. With basic straight-cut windows, and black and silver colour schemes, the site looks very professional and sleek – a befitting representation of the company as a whole. The main page is relatively information-filled as far as large company sites go. There are several different link categories scattered around the page, each presented in a different way, by change of background colour or size of the font, to communicate to the user this difference.
The centre of the page is dedicated to a large image of a game, and this changes every few seconds or so in correspondence with a scroll bar located just below it. Said large image acts as a form of advertiser, displaying minimal information about the game being shown, for example stating it is “Out Now”, or “Coming Soon”. The images can then be clicked on and the page will redirect to show more information about that specific title. The slideshow also allows Square to exhibit their highly advanced graphics to the world, and also the quality of their character designs. As these have been the 2 factors that have made their company stand out above others, by playing up these strengths Square has created an institutional identity for itself over the years.
As the company markets to a very large audience of mature gamers, the sleek design of the site works well to appeal to their maturity by lacking in bright eye-catching colours and bold fonts. The site also relies on a certain amount of character identification, built up by customer loyalty, as many of the games come up in the main image window showing only a large image of a central character. A ‘Fan zone’ can then be accessed to reward users of repeated site visits, and offers downloads and more detailed information about certain games and upcoming events.
Key concepts:
- Interactivity
- Non-linear
- Convergence
- Vertical integration
The centre of the page is dedicated to a large image of a game, and this changes every few seconds or so in correspondence with a scroll bar located just below it. Said large image acts as a form of advertiser, displaying minimal information about the game being shown, for example stating it is “Out Now”, or “Coming Soon”. The images can then be clicked on and the page will redirect to show more information about that specific title. The slideshow also allows Square to exhibit their highly advanced graphics to the world, and also the quality of their character designs. As these have been the 2 factors that have made their company stand out above others, by playing up these strengths Square has created an institutional identity for itself over the years.
As the company markets to a very large audience of mature gamers, the sleek design of the site works well to appeal to their maturity by lacking in bright eye-catching colours and bold fonts. The site also relies on a certain amount of character identification, built up by customer loyalty, as many of the games come up in the main image window showing only a large image of a central character. A ‘Fan zone’ can then be accessed to reward users of repeated site visits, and offers downloads and more detailed information about certain games and upcoming events.
Key concepts:
- Interactivity
- Non-linear
- Convergence
- Vertical integration
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