Monday 2 April 2007

One film website – Final Fantasy VII: Advent Children


This film is a direct sequel of the massively popular videogame Final Fantasy VII, for the Sony Playstation. The game is one of a number of Final Fantasy titles, which are still being produced to this day.
The special effects are very advanced, slick and quick, and as a result the film is also portrayed in this way. Users can actively download backgrounds of shots from the film onto their desktop background, and this works as a form of free merchandise, letting the audience have their own reminder of the film. The basic story outline can be read, as can any news about events or development made – past or coming up.
The special effects show off the highly advanced technology used in making the film. All of the old fans of the series can check out the Characters section to take a look at the remade versions, and new fans can catch up with the story so far in the Story section. This helps reach to a broader audience – not just those who have played the original Final Fantasy VII game. Square also manages to appeal to a bigger audience by having the film playable on PSPs (via UMDs) as well as on DVD, and these are then advertised and provide links to the ‘store’ for purchasing. The headline “The wait is over” acknowledges and confirms the anticipation many fans have had for this film, and also informs anyone unaware of this that this film has been worth waiting for.

Key concepts:
- Interactivity
- Portability
- Convergence
- Vertical integration

Here is a very short collaberation of clips from FFVII:AC, along to the theme of Sephiroth (the villain) 'One Winged Angel'
I sincerly urge anyone in the world ever to watch a bit of this, as Final Fantasy is the best thing ever and you are an idiot if you don't think so too.
:)


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