Electronic Gaming Monthly is a very popular and relatively cheap American gaming magazine. The writing tends to be a lot less formal, and includes a lot of jokes, making it a lot lighter reading compared to many other gaming magazines. The slick designs of the site, along with the bright colourful scheme of the features work well to represent the magazine. The website homepage is full of information, with the page divided up into various sections devoted to a different area of gaming. Membership to the site is clearly available, along with the listed capabilities that registering allows users to do, for example the personalised “My 1Up page”. A chart of the current most popular games is placed right in the centre of the page, allowing users to then click on the titles for more information, and also providing people with general knowledge about the gaming world.
EGM editor blogs are available to read, as well as several other blogs centred around specific topics such as a particular production company or game. Subscriptions to the magazine can be bought on the website, and games can be traded by use of a comprehensive list of people looking to get the game/trade in the game. An advertisement for the latest copy of the magazine flashes up in bright, bold colours on an animated loop, with a link to sneak peeks of the material included. These animated/interactive advertisements are placed all over the page, so as to be both eye-catching, and to make use of the advantages of the internet. Videos are also easily accessible from the homepage, with the material ranging from game trailers to reviews.
Forums provide users a chance to voice their opinions, with the staff of the magazine sometimes joining in a debate or discussion – letting the audience know that they are being listened to. The available podcast channel for the NMT iPod is just one example of how the magazine has used the internet to reach all different kinds of media. This also means the audience does not have to carry around a large magazine, as the podcast features various members of the EGM staff voicing their opinions of the latest gaming headlines.
Key concepts:
- Proliferation
- Interactivity
- Non-linear
- Portability
- Personalisation
- Convergence
EGM editor blogs are available to read, as well as several other blogs centred around specific topics such as a particular production company or game. Subscriptions to the magazine can be bought on the website, and games can be traded by use of a comprehensive list of people looking to get the game/trade in the game. An advertisement for the latest copy of the magazine flashes up in bright, bold colours on an animated loop, with a link to sneak peeks of the material included. These animated/interactive advertisements are placed all over the page, so as to be both eye-catching, and to make use of the advantages of the internet. Videos are also easily accessible from the homepage, with the material ranging from game trailers to reviews.
Forums provide users a chance to voice their opinions, with the staff of the magazine sometimes joining in a debate or discussion – letting the audience know that they are being listened to. The available podcast channel for the NMT iPod is just one example of how the magazine has used the internet to reach all different kinds of media. This also means the audience does not have to carry around a large magazine, as the podcast features various members of the EGM staff voicing their opinions of the latest gaming headlines.
Key concepts:
- Proliferation
- Interactivity
- Non-linear
- Portability
- Personalisation
- Convergence
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