“Flirty @ 9:30” on Capital FM is a light-hearted radio show with the theme of young romance and, obviously, flirting. The colour scheme is all pinks and greys, which goes along with the flirty theme of the show. Images of candy provide eye-catching thumbnails, which both brighten up and page and show the target audience is young people.The main purpose of the website, aside from advertising the radio programme, is to provide a domain for the show podcasts. This way they can reach people who do not own radios and people who do not schedule their day to fit the programme slot. Podcasting is a good way for radio shows to get heard outside the radio, and to involve other forms of media consumption. There is podcasting help, to aid those who are not familiar with podcasts – further expanding the audience reach – and users can also choose to listen to the radio shows through their computers. Below the main choices is the option to send this show to a friend, which is a way of controlling and enforcing word-of-mouth advertising.
Users can log in to the site from a central boxed off section, and the accompanied VIP image suggests that if they do log in/register, access ca be gained to VIP information and features will. The contact information box is a very important one, as this particular programme relies quite heavily on audience participation, using their experiences and stories as features on the show. The various options of contact method – text, phone or email – lessen the effort the audience would go through, and thus increases the chances of communication. Other than the ability to listen and download the show, and the basic information about the show, the website does not have any other features. There is nothing interactive and no further development offered up, which implies this show is not one of the most popular on Capital’s rota.
Key concepts:
- Non-linear
- Portability
- Flexibility
- Democratisation
- Convergence
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